Danny Postma
The Landing Page Pipeline Landing pages, shipped by your agent

The landing page course for 👨‍💻 you and your 🤖 AI agent

The Exact Blueprint I Use to Build Landing Pages That Convert

I teach you exactly how I create landing pages, from customer research to final design. Your agent runs every step with you, on your own product. Finish the course and your page is live.

  • 9 video lessons: I explain the why behind every step
  • 9 skills your agent installs, works with any coding agent
  • By the end, you can create high-converting landing pages forever
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Danny Postma explaining the pipeline on video

EXPERIMENT · NEW PAGE

Conv. rate ▲ +38%
Base2.4%
Trial3.3%

* Statistically significant

your-agent · landing-page pipeline

$ your-agent · 9 skills installed

PHASE 1 · RESEARCH 3 skills
>/customer-icp
✓who buys, what hurts, their exact words
>/brand-voice
✓StoryBrand SB7: hero, villain, stakes
>/seo-research
✓keywords + SERP intent to win
PHASE 2 · WRITE 2 skills
>/page-structure
✓sections + purpose, copy later
>/textual-prototype
✓real copy: ICP × SB7 × SEO
PHASE 3 · DESIGN 3 skills + support crew
>/lofi-design
✓copy → wireframe HTML
>/hifi-design
✓wireframe → page, pick 1 of 4
>/static-visual
✓a real visual per placeholder
★ SHIPPED

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How the course works

Every step includes a video lesson and an agent skill. I show you how and why I do it, then your agent applies it to your product. You approve before moving on, and reuse the skills for every future project.

9 video lessons · 9 agent skills · you approve every step

PHASE 1 · RESEARCH
Customer research Who buys, what hurts, their exact words
Brand story Make your customer the hero
SEO research Find keywords your page can rank for
YOU APPROVE
PHASE 2 · WRITE
Page structure Plan your sections and their purpose
Page copy Write your headlines, copy, and CTAs
YOU APPROVE
PHASE 3 · DESIGN
Wireframe Lay out your page before the polish
Final design Pick a direction and build your page
Page visuals Create visuals that explain your product
★ SHIPPED

Support crew your agent calls when needed: /explore-designs · /screenshot · /adjust-design · /responsive · /og-visual

The lessons, one by one

What you learn — and what your agent produces — at every stop on the route.

icp.md

WHO BUYS

WHAT HURTS

THEIR EXACT WORDS

"" ""

PHASE 1 · RESEARCH

Know exactly who you're selling to

Your agent researches your customer and writes the ICP: who buys, what hurts, and the exact words they use for the problem. Every skill after this one pulls from it, so your copy sounds like your customer instead of AI.

$ /customer-icp

brandscript.md

HERO

VILLAIN

GUIDE

PLAN

STAKES

TRANSFORMATION

ONE-LINER

PHASE 1 · RESEARCH

Turn the ICP into a brand story

Runs the StoryBrand SB7 framework on your ICP. Your customer becomes the hero, their problem the villain, you the guide. You get a full BrandScript: stakes, a plan, and a one-liner all your copy gets written from.

$ /brand-voice

keywords.md
BUY
COMPARE
LEARN

PHASE 1 · RESEARCH

Find keywords you can win

Finds the keywords your page can win and checks the SERP for what searchers expect on each one. The copy skills fit those keywords in later, so the page ranks without reading like it was written for Google.

$ /seo-research

homepage-structure.md
HERO
PROBLEM
HOW IT WORKS
PROOF
PRICING
CTA

PHASE 2 · WRITE

Sections first, copy later

Plans the scaffold before any writing: which sections, in what order, and the one job each section has. You approve the structure first, so you never rewrite a whole page because the order was wrong.

$ /page-structure

homepage-copy.md
SB7 · STAKES KEYWORD FIT

PHASE 2 · WRITE

Copy that pulls from all three

Writes the real copy into your approved structure: headlines, sub-heads, body, CTAs. Every section maps to a part of the brand story, uses your customer's language from the ICP, and fits the keywords from the SEO research.

$ /textual-prototype

homepage-lofi.html
VISUAL

PHASE 3 · DESIGN

See the layout before the polish

Turns the copy into a lo-fi wireframe: one HTML file with real copy, real layouts, and a labeled placeholder for every visual. You review the layout before any time goes into design.

$ /lofi-design

A

B

C

D

PHASE 3 · DESIGN

Pick a direction, get the page

Walks the wireframe section by section and shows you 3 or 4 designed directions for each. You pick one, your agent builds the page, then screenshots its own work and fixes what looks off.

$ /hifi-design

✓
✓
✓

PHASE 3 · DESIGN

A real visual in every placeholder

Generates a real visual for every placeholder the wireframe left: charts, checklists, mockups, stat cards. No stock photos and no empty gray boxes on the page you ship.

$ /static-visual

Pages I shipped with these skills

Both live on HeadshotPro, my company. Click through and judge for yourself.

"Couldn't I just prompt this myself?"

Sure, if you know what a converting page looks like. That took me years of shipping them. The course gives you both: the skills for your agent and the lessons that teach you why they work.

Lock in the launch price

9 video lessons and 9 agent skills, delivered end of Q4.

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