Danny Postma
The Landing Page Pipeline Landing pages, shipped by your agent

From the creator of Landingfolio · 177K followers on Twitter

Turn Your AI Agent Into a Landing Page Expert

Landing pages that convert take years to learn. I turned those years into 9 skills your agent installs. You run the pipeline. You ship your site this week.

  • 9 skills your agent installs — works with any coding agent
  • From research to copy to design to a shipped page
  • Video course included: watch me run every skill
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Danny Postma explaining the pipeline on video

EXPERIMENT · NEW PAGE

Conv. rate ▲ +38%
Base2.4%
Trial3.3%

* Statistically significant

your-agent · landing-page pipeline

$ your-agent · 9 skills installed

PHASE 1 · RESEARCH 3 skills
>/customer-icp
who buys, what hurts, their exact words
>/brand-voice
StoryBrand SB7: hero, villain, stakes
>/seo-research
keywords + SERP intent to win
paused — approved by you
PHASE 2 · WRITE 2 skills
>/page-structure
sections + purpose, copy later
>/textual-prototype
real copy: ICP × SB7 × SEO
paused — approved by you
PHASE 3 · DESIGN 3 skills + support crew
>/lofi-design
copy → wireframe HTML
>/hifi-design
wireframe → page, pick 1 of 4
>/static-visual
a real visual per placeholder
★ SHIPPED

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What the pipeline does

Your agent runs the skills in order and pauses at every gate until you approve. Research first, then copy, then design. The route ends at a shipped page.

9 skills · 1 route · you approve at every gate

PHASE 1 · RESEARCH
/customer-icp who buys, what hurts, their exact words
/brand-voice StoryBrand SB7: hero, villain, stakes
/seo-research keywords + SERP intent to win
YOU APPROVE
PHASE 2 · WRITE
/page-structure sections + purpose, copy later
/textual-prototype real copy: ICP × SB7 × SEO
YOU APPROVE
PHASE 3 · DESIGN
/lofi-design copy → wireframe HTML
/hifi-design wireframe → page, pick 1 of 4
/static-visual a real visual per placeholder
★ SHIPPED

Support crew your agent calls when needed: /explore-designs · /screenshot · /adjust-design · /responsive · /og-visual

The skills, one by one

What your agent produces at every stop on the route.

icp.md

WHO BUYS

WHAT HURTS

THEIR EXACT WORDS

"" ""

PHASE 1 · RESEARCH

Know exactly who you're selling to

Your agent researches your customer and writes the ICP: who buys, what hurts, and the exact words they use for the problem. Every skill after this one pulls from it, so your copy sounds like your customer instead of AI.

$ /customer-icp

brandscript.md

HERO

VILLAIN

GUIDE

PLAN

STAKES

TRANSFORMATION

ONE-LINER

PHASE 1 · RESEARCH

Turn the ICP into a brand story

Runs the StoryBrand SB7 framework on your ICP. Your customer becomes the hero, their problem the villain, you the guide. You get a full BrandScript: stakes, a plan, and a one-liner all your copy gets written from.

$ /brand-voice

keywords.md
BUY
COMPARE
LEARN

PHASE 1 · RESEARCH

Find keywords you can win

Finds the keywords your page can win and checks the SERP for what searchers expect on each one. The copy skills fit those keywords in later, so the page ranks without reading like it was written for Google.

$ /seo-research

homepage-structure.md
HERO
PROBLEM
HOW IT WORKS
PROOF
PRICING
CTA

PHASE 2 · WRITE

Sections first, copy later

Plans the scaffold before any writing: which sections, in what order, and the one job each section has. You approve the structure first, so you never rewrite a whole page because the order was wrong.

$ /page-structure

homepage-copy.md
SB7 · STAKES KEYWORD FIT

PHASE 2 · WRITE

Copy that pulls from all three

Writes the real copy into your approved structure: headlines, sub-heads, body, CTAs. Every section maps to a part of the brand story, uses your customer's language from the ICP, and fits the keywords from the SEO research.

$ /textual-prototype

homepage-lofi.html
VISUAL

PHASE 3 · DESIGN

See the layout before the polish

Turns the copy into a lo-fi wireframe: one HTML file with real copy, real layouts, and a labeled placeholder for every visual. You review the layout before any time goes into design.

$ /lofi-design

A

B

C

D

PHASE 3 · DESIGN

Pick a direction, get the page

Walks the wireframe section by section and shows you 3 or 4 designed directions for each. You pick one, your agent builds the page, then screenshots its own work and fixes what looks off.

$ /hifi-design

PHASE 3 · DESIGN

A real visual in every placeholder

Generates a real visual for every placeholder the wireframe left: charts, checklists, mockups, stat cards. No stock photos and no empty gray boxes on the page you ship.

$ /static-visual

Pages I shipped with these skills

Both live on HeadshotPro, my company. Click through and judge for yourself.

Ship your landing page this week

You get the 9 skills and the video course, delivered end of Q4.

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